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26 - 28 April 2017
Bangkok, Thailand
       
             
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Radio is here to stay despite competition. While new technologies have actually helped radio to develop further and deliver its products over multiple platforms, we believe that innovation in content is the key to the future of radio.
Across the region, the radio industry has matured and fresh investments are being made in radio broadcasting. Some broadcasters have already ventured into digital radio broadcasting and currently run regular radio services for city listeners and those in the countryside.

Radio broadcasters are creating content with audiences, not just pushing content out at them. Collaborative content is the key to the future, not just about the content we are making, but it is the content that we share that will drive us to the future. The partnership with audiences will help the radio broadcasting to be successful and enhance public trust.

Looking forward, radio will continue to enhance its presence in the multimedia space. RadioAsia2017 will explore the major aspects of the theme the ‘Creating Radio with Passion: Looking into the World of Radio’ and how these will add to the efficacy of the radio industry in the years to come.


RADIOASIA2017 CONFERENCE

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RADIO MASTERCLASSES

Day 1: 26 April 2017 (Wednesday)

Masterclass 1

0900 - 1030

Putting Passion in Production

Facilitator: Beyond Broadcasting, UK

The emotional connection with your audience is uniquely important when it comes to radio. How do you achieve it? One thing, for certain,  is that for audiences to be passionate about your output you need to have passion in your teams, from top to bottom. This is how you get yourself heard above the noise of the multitude of digital channels, creating a connection on an emotional level and a real passion for your output.

This workshop will unpick the elements that give ‘passion’ to your output, recognising that it cannot be an add-on but needs to run through the DNA of our stations.  We will examine the steps and processes that have an impact on what we produce and explore how we can bring more passion to every level.  The result?  Output that builds stronger, deeper connections with our audience and makes them feel passionate about us.    

 

1030 - 1100

Coffee Break

Masterclass 2

1100 - 1230

 Write Well… Make Money: Secrets of success in Radio Sales and Copywriting

Facilitators:

  • Steve Ahern, Managing Director, Ahern Media & Training, Australia                  

  • David Sayers, Broadcaster, Director of Corporate Affairs and Marketing

This Masterclass will help to discover what the client really wants from their radio advertising and how to deliver it by writing great ad copy. Workshop  will present

90 minutes of fast paced training you can use to increase your station’s revenue.

                       


CONFERENCE PROGRAMME

Day 1: 26 April 2017 (Wednesday)

Opening

1400 - 1430

Emcee: Martin Corben, Radio Broadcast and Media Trainer

Welcome Remarks:

Ministerial Address:

Industry Session

1430 - 1530

Chair:

Invited Address: Industry Keynote: Ms Joan Warner, CEO, Commercial Radio Australia and Vice-Chair World DMB Forum

Invited Address: Radio Scenario in Thailand – Near Term Developments: Cl. Dr. Natee Sukonrat, Chairman, Broadcasting Commission & Vice Chairman NBTC  

1530 - 1600

Coffee Break

Session 1

1600 - 1730

Creating the Future

In the rapidly changing media landscape and diverse methods of media consumption, how to create the future of radio so that it can put itself in a pivotal position while staying strong and relevant? Listening is high and radio is increasingly using alternative platforms to reach audiences and develop its offer to stay relevant. This session will see leading radio professionals addressing where radio should be heading and how to ensure a bright future for radio.

Chair:

  • Saving Lives during Disasters :Role of Radio in Wellness Messaging: Ms Miwa Araki, Producer, Radio Programme Center, NHK, Japan

  • Fayyaz Sheheryar, Director General, All India Radio, India

Day 2: 27 April 2017 (Thursday)

Session 2

0900 - 1030

Beyond Radio: Programing with Passion

Current radio is not just limited to programing in words and music. Modern radio stations do a lot more to create keen interest among audiences and to engage them closely. They also enhance their brand image. Holding of events with audiences is one such measure which is very common. This session will hear about the efforts and the ways radio stations have developed to further enhance the impact of radio among audiences and promote audience participation.

Chair:

  • Passion for Youth Radio : Ms Kartini Binti Kamalul Ariffinm Director, Radio iM4U Fm Radio, Malaysia

  • Wilson Ching, RTHK, Hong Kong 

  • Radio Stations in Thailand

  • Impact of Radio to  Cultural and Socio-political scenarios in  Philippines: Dr Edna Bernabe, Dean, College of Communication, Polytechnic University, Philippines

   

1030 - 1100

Coffee Break

Session 3

1100 - 1230

Radio Streaming and Podcasting: How are Broadcasters Making use of Internet Platforms

Most radio broadcasters, including those in the Asia-Pacific, run parallel service through Internet streaming. This provides access to their live programmes to audiences on mobile devices (phones). This also extends the reach of the content to well beyond the broadcasting coverage, potentially to anywhere in the world. Many broadcasters make use of the Podcasts to supplement their Internet offerings. How are the radio broadcasters addressing these operations, both on the basis of content and on streaming. This session will receive information on how this has been practically accomplished by broadcasters.

Chair:

  • New Paradigm in RRI: Streaming Services of Indonesia’s Public Broadcaster: RRI

  • Using Mobile Application 'KONG': Ms Cho Jung-hyun, KBS, Korea

1230 - 1400

Lunch

Session 4

1400 - 1500

Radio Initiatives: How New Ideas were Implemented

In this debate, presenters will expound on how they actually implemented new ideas in radio content programing and delivery.

Chair: Barry Keohane, Managing Director, Top of Mind Media, Austral

  • Radio in Schools-Trending and Mixing: Dr. Elizabeth S. Mendoza, Director, Courseline International Services, Philippines.

  • MBC, Sri Lanka

Interactive  Session

1500-1530

Radio Health check: Barry Keohane,

When was the last time you gave your radio station a health check?  Is it performing the way you want, or does it need a tune up?  In this 30 minute session, award winning content specialist Barry Keohane presents 8 ways to improve the health of your radio station.  From better time management, to air checking tips right through to getting the most out of your social media.  This session will give you the tools to help energise your radio station, increase your audience and give your clients a better return on their investment.

1530-1600

Coffee Break

Session 5

1600-1730

Implementation of Technology Initiatives in Radio

While new technologies for radio keep on evolving and developing, their implementation takes a good bit of effort. There are many stakeholders whose participation is essential for successful introduction of new technologies in radio broadcasting; in the studios, over the air and in Internet delivery. Presenters in this session will address these issues.

Chair:

Day 3: 28 April 2017 (Friday)

Session 6

0900 - 1030

Radio Summit

This session will offer a high level debate in which top radio executives from Asian and European broadcasters will provide insight on current opportunities and challenges in radio broadcasting. They will also discuss how their organisations dealt with such issues successfully.

Chair:

  • Community Radio (Nepal, Thailand, India, Australia)

  • Radio in developing communities: Louie Tabing, Anchor, "Sa Kaunlaran"  ABS-CBN, DZMM, Philippines

1030 - 1100

Coffee Break

Session  7 1100–1230

Storytelling on Radio

Radio is the “theatre of the mind” and story-telling is what  the strength of radio is. This genre of radio content carries the listeners into a different world and environment without the use of visuals, leaving a lasting impact on them. It is perhaps the most powerful tool available to the radio content creator.  

Chair:

  • Japanese Beauty: Ms Mari Kitaizumi, Producer, NHK World Radio Japan, NHK

  • Wolfram Tech, BCI Group, Germany

  • Martin Corben, Australia

1230-1400

Coffee Break

Session 8

1400-1530

Festivals in Europe and Asia: Promoting Culture

Festivals have been the show-stoppers of radio broadcasting industry in Europe. In Asia, broadcasters are making rapid progress in this direction. Asian song shows are getting to the forefront. Experience gained in conducting and attracting huge audiences in both these regions will be shared at this session.

Chair:

  • Ms Oltea Serban-Parau, Producer, Festival Radio Orchestras," Radio Romania

1530-1600

Coffee Break

1600

Closing

Conference Concludes






5TH ABU RADIO SONG FESTIVAL



Please visit 
http://aburadiosongfestival.asia/ for more info.



HOTEL & CONFERENCE VENUE 

Click here to register
 

Swissotel Le Concorde Bangkok
204 Ratchadapisek Road, | Huay Kwang, Bangkok 10320 | Thailand
T: 02-694-2222 ext. 1204 | M: 099-363-9924
F: 02-694-2210
E-mail: Nutnaphin.Wongapiwattanakul@swissotel.com
www.swissotel.com/bangkok-leconcorde 





RADIO ASIA 2017 SPONSOR

 Principal Sponsor

   
 
Supporting Sponsor and Online Media Partner

 




RADIO ASIA 2017 SPEAKERS



         
Joan Warner
Commercial Radio Australia
Australia
Fayyaz Sheheryar
All India Radio
India
Oltea Serban-Parau
Radio Orchestras Festival
Radio Romania
Barry Keohane
Top of Mind Media
Australia
Kartini Binti Kamalul Arriffin
IM4U FM Radio
Malaysia

       
Martin Corben
Radio Broadcast 
and Media Trainer
Wolfram Tech
BCI Group
Germany
Steve Ahern
Ahern Media & Training 
Australia
David Sayers
Corporate Affairs and Marketing
Australia
Wilson Ching
Radio Television Hong Kong
Hong Kong
         
Dr Edna Bernabe 
Polytechnic University
Philippines
Cho Jung-hyun
Korean Broadcasting System
Korea
Dr. Elizabeth S.Mendoza
Courseline International Services
Philippines
Louie Tabing
ABS-CBN DZMM
Philippines
Mari Kitaizumi
NHK World Radio
Japan
         
Cl.Dr.Natee Sukonrat
NBTC
Thailand
Miwa Araki
Nippon Hoso Kyokai
Japan
     




  

 Conference Organiser

                                    Co-Organiser