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ABU and Radio Romania are preparing to host the Third Media2020 Dialogue, kicking off on Monday 11 September in Sinaia

ABU and Radio Romania are preparing to host the Third Media2020 Dialogue, kicking off on Monday 11 September in Sinaia. The Dialogue, which asks “How can Asia-Europe cooperation help meet new media challenges?” will examine the major challenges facing broadcasters in the 21st Century.

ABU Secretary General Dr Javad Mottaghi says it will be a chance to dig deeply into some of the major issues challenging broadcasting and communications in the 21st Century, some of which are technical, some commercial, some cultural or political, some aesthetic and some that go to the very heart of what it is to be human in today’s societies.

In wider social terms, it is a chance for everyone involved to re-examine how we help to build stronger communities and ensure that no-one is left behind in the digital century.

Following the conference opening and sessions on trends in media development, diversity and tolerance, trust in news media and digital convergence, Asia RadioToday’s Steve Ahern will moderate a discussion titled “Social media – disruptive or constructive?”

Ahern says a panel of experts will discuss how much of a help and how much a hindrance are social media to established broadcasters and also look at how broadcasters might change to extract the maximum positive value out of disruptive developments.

Another session looks at “The digital Silk Road: Media merchants in the borderless world”, and Europe and Asia will combine to present Generation What? – a transmedia project that aims to snap a global selfie of the 16-24 year olds.

Public service broadcasting executives from around the world will stay on and gather in Sinaia for the PBI 2017 Conference at the same venue on September 12 and 13. More than 80 public service broadcasters – representing all continents – are members of PBI.

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