The shortlist of finalists for the IBC2012 Innovation Awards reflects the changing nature of the television industry, honouring innovations from imaginative new ways of engaging viewers in sport to giving consumers faster, more intuitive and more flexible access to content. Shortlisted projects come from North and South America, Europe and the Middle East.
The unique quality of the IBC Innovation Awards is that they recognise the practical application of leading edge technology. A successful entry will primarily show how the technology is benefitting the user, whether that is a broadcaster, content producer or the audience at home. And while it is the user that will take the award, the honours go to all the technology partners who collaborated to achieve something valuable and new.
There are three categories in the IBC Innovation Awards: for projects in Content Creation, Content Management and Content Delivery. It is the shortlists for these three which are announced today. A fourth award, the Judges’ Prize, along with the winners in each category, will be announced at the IBC Awards Ceremony, to be held on Sunday 9 September at the RAI, Amsterdam.
“What was once a television industry has now blossomed into a world where creative talents make content which engages with and excites audiences wherever they are, whatever device they have to hand," said Michael Lumley, Chair of the IBC2012 Innovation Awards judging panel. "The scope and scale of this year's entries reflects this huge expansion, and gave the judges a tough challenge to come up with a shortlist of just 10 projects. My congratulations to the finalists and good luck at the ceremony on Sunday night."
(IBC Press Release)
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