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DRM Chairman: Market to decide survival of digital system

With so many digital distribution systems available these days, the market will eventually decide which systems are economically viable and which will survive, Digital Radio Mondiale (DRM) Chairman, Peter Senger, told broadcasters today.

Speaking at the ABU Digital Radio Convention, Mr Senger, who is also the DRM Director of DW-Germany, said budget limitations made it very difficult for broadcasters to use every new system and decide later which ones to keep.

He said systems such as Eureka-147 DAB, DRM, HD Radio and DVB-H all had their respective advantages, and their usage should not be uniform among broadcasters across the Asia-Pacific region.

Another approach to going digital, Mr Senger added, was to look for the digital replacement of existing analogue networks and operate them for some time in parallel or simulcast mode.

The analogue system would be later switched off when a certain market penetration had been reached.

“The savings in full digital mode can finance the higher operational costs during transition and the investments,” he said.

In his keynote presentation at the four-day conference, which began today in Kuala Lumpur, Mr Senger said the ABU convention was timely and important as it could help radio broadcasters find a suitable solution for their respective stations.

ABU Secretary-General, David Astley, said: “While a few broadcasters are well advanced, others are either just beginning to think of digital radio or in the process of evaluating systems. The question to be answered by this convention would be when to move and how to do it.”

The convention was opened by Malaysian Deputy Information Minister, Chia Kwang Chye, who said that spectrum issues were of key importance and that digital technology promised to pack more radio services into scarce spectrum space.

Mr Chia also inaugurated an exhibition held in conjunction with the convention, featuring exhibits and demonstrations of the latest technologies from broadcast equipment manufacturers and service providers.

The principal sponsor of the four-day event is Harris Corporation. Others include HD Radio, DRM, Thomson, THL Group, VT Communications, Broadcast Australia, CRA-Australia, WorldSpace, Klotz Digital, on, and AM Radio Networks.

Delegates to the ABU Digital Radio Convention were later treated to a dinner hosted by the Malaysian Information Ministry.



Monday 14 Aug 2006

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