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  28 - 30 May 2015
Shangri-La Hotel
Yangon, Myanmar
       The Creative Power of Radio 

Radio is a medium with a lot of history. Over 100 years, radio has informed, educated and entertained generations of listeners all over the world.
Over the years, radio emerged as a ubiquitous device which can be used almost all over the world.
It’s ubiquity and the ease of content consumption that it offers have made radio resilient to overcome the challenges of other mass media
as these emerged one after the other; widely circulated newspapers, black-and-white TV, colour TV, consumption of multimedia on
computerised devices and finally on all pervasive mobile devices.

At the current juncture radio faces new challenges; that from social media forums, dramatically change patterns of media consumption
(over the air and over the Internet), demographic selectivity in content genres with the younger and elder segments of the population
looking for different mix of programming; stiff competition in the media marketplace for ad revenues and the advent of digital radio
broadcasting which requires a completely different set of programming.

Over the last several years, many of these challenges have been tackled by the radio industry. Solutions for some of these have been
devised and implemented. These solutions have completely transformed the radio industry that we previously knew.

For one, radio has become multimedia, both over the air broadcasting (via digital radio platforms) and on the Internet via OTT streams.
Graphics, images and videos now supplement the information carried in the spoken word or music. And where digital radio services are
available, this transformation has proved to be a powerful combination, weaning back a significant portion of the audiences.

Radio stations are no longer dealing with only content creation / acquisition and broadcast. These have now become media centres
dealing with content of all types, mashing it together and creating commercial opportunities from this content.

The most dramatic transformation has taken place through the interaction of radio with the social media and all those connected
with the Internet. Currently a huge number of Internet radio stations are available all over the world providing content for specific
areas, specific languages and the global flair. Radio is no longer over the air only but over the Internet, broadband, narrowband and
mobile. Social network platforms openly provide radio programming in terms of news, music and other genres.

It would be appropriate to underline the ‘Creative Power of Radio’ in reinventing itself amongst the rapidly changing
multimedia content space and technology. A substantial part of the ‘power’ resides in the creativity that goes into devising
and creation of content for all the platforms, all of which use very different types of content on the same theme.

News’s future is in its authenticity. It also involves the capability of filtering social media content and unprecedented engagement
with communities and new business models.

In most radio organisations, youth stations are the flagship outlets for radio content.  There is an ongoing battle to get the
attention of the young audience, and the playing field changes rapidly. To serve the younger audiences, radio broadcasters
put emphasis on going digital, being on social media, on mobile, being more than just “radio”.
Young people are given the
opportunity to tell their own stories and to learn from the stories of others.

As mobile phones and tablets are responsible for more and more consumption of radio and increasingly Apps are used to
deliver more than just a live stream. As an immersive and interactive environment, apps offer radio broadcasters unique
opportunities that really work: as well as earning more revenue, too.

Looking forward in the near-term, the ‘Creative Power of Radio’ will continue to enhance its presence in the multimedia space.

RadioAsia2015 will explore the major aspects of the creative power of radio and how these will enhance the importance and
the efficacy of the radio industry in the years to come.

RadioAsia brings together leading radio media practitioners, communication specialists, policy makers, and academics from
across the Asia-Pacific and beyond. Eminent speakers and industry professionals, who specialise in various aspects of
radio and communications, will share their perspectives. The event comprises a half-day of workshops followed by a two
and a half day conference where leading radio experts will deliver papers and presentations.



Day 1: 28 May 2015 (Thursday)

Workshop 1
0900 - 1030

Unlocking your Creativity:

How to turn your journalistic operations into a hot-house of ideas. This practical workshop will built around “live” brainstorming sessions and a tight process that would generate ideas form the group and turn them into output plans.

Neil Curry, Director, Beyond Broadcasting, UK
                   Mick Slatter, Director, Beyond Broadcasting, UK

1030 - 1100

Coffee Break

Workshop 2
1100 - 1230

Developing your on and off air Talent

This workshop will focus on the needs of on and off air talent to deliver new and engaging content and how managers can get the best out of their presenters.

Facilitator: Steve Ahern, CEO, International Media & Broadcasting Academy                                 (IMBA)                       


Day 1: 28 May 2015 (Thursday)


1400 - 1500


Emcee: Ms ZAZA Majid, Senior Producer, MediaCorp, Singapore

Welcome Address: Dr Javad Mottaghi, Secretary-General, ABU

Ministerial Address: His Excellency Mr U Ye Htut, Union Minister for the Ministry of Information, Republic of the Union of Myanmar

Industry Session

1500 - 1530

Chair: Ms Zakiah Halim, Vice-President, Malay Programming, MediaCorp, Singapore

Invited Address: Radio in Europe: Simon Spanswick, Chief Executive, Association for International Broadcasting(AIB)

Radio Industry Keynote: Radio's Hybrid Future:
Ms Joan Warner, Chief Executive Officer, Commercial Radio Australia and Vice-Chair World DMB Forum  

 1530 - 1600
Coffee Break

Session 1

1600 - 1730

Creative Power of Radio

In the recent past challenges thrown up be other mass-media have been tackled by the radio industry, some of these very successfully. Solutions devised and implemented by broadcasters and other segments of the industry have completely transformed radio. What is the creative power of radio and how does it manifest itself in the media landscape time and over again?

Chair: Neil Curry, Director, Beyond Broadcasting, UK

Public Radio And National Values: Ovidiu Miculescu, President Director General, Radio Romania

TBC: Ms Shanthi Bhagirathan, Group Director,  MTV Channel, Stein Films, MBC  Board Director, Capital Maharaja Organisation, Sri Lanka 

Challenges of World Radio Japan, NHK, Japan: Ms Yoko Satake, Managing Producer, NHK world Radio Japan

Public Service Broadcasting in a  Market-Driven Environment: Fayyaz Sheheryar, Director General, All India Radio, India

Radio Cinema-Improvisation and Power of Sound: Ms Fiona Ledger, Executive Editor Drama, BBC Media Action’s, Myanmar



Day 2: 29 May 2015 (Friday)

Session 2

0900 - 1030

Transforming Radio into Multimedia Player: Content

Radio has transformed and emerged as a multimedia player, both over the air broadcasting and on the Internet. Digital radio platforms offer providing interesting video and textual content. OTT streams provide great opportunities for all kinds of media distribution - graphics, images and videos - that supplement the spoken word and music. This transformation is predicated on creation of multimedia content in the radio industry. And this is where the radio broadcasters need to exhibit their creativity and depth. This session will address how content creativity has catalysed the transformation of radio from mono-media to multi-media.

Chair:Simon Spanswick, Chief Executive, AIB

Radio stations as Media Centres:
Ms Niken Widiastuti, Radio Republik Indonesia

Curiosity - The Key Journalistic Tool:
Mick Slatter, Director, Beyond Broadcasting, UK

The Rise of Music Streaming Services and how they affect Radio:
Steve Ahern, CEO, International Media & Broadcasting Academy

Topic – TBC:
Hla Yin Aye, General Manager, Mandalay FM & Pyinsawadi FM, Forever Group, Myanmar

1030 - 1100

Coffee Break

Session 3

1100 - 1230

Implementation of Digital Radio in the Asia-Pacific: Success Stories and On-going Breakthroughs

There are several success stories of digital radio implementation in the region, from Australia to Korea, Hong Kong and Japan. Quite a few digital radio projects are under way, including in Thailand, Indonesia, India and Malaysia. These are interesting stories, full of opportunities and challenges. This session will hear about the successes and what made these successes possible. It will also hear about the progress of the on-going digital radio projects in various countries.


FM Radio in Golden Land:
Min Min, Executive Technical Officer,  Shwe Than Lwin Media, Myanmar

Implementation of Digital Radio in the Asia Pacific:
Ms Joan Warner, CEO, Commercial Radio Australia 

Managing Evolution of  Digital Radio in Thailand:Content and Public Interest: Ms.Supinya Klangnarong, Commissioner of NBTC, Thailand 

Topic: TBC:
Peter Streader, Regional Manager Oceania and S.E. Asia, Ampegon AG

1230 - 1400


Session 4

1400 - 1600

Case Studies: Leading the Way in Competitive Markets

Getting to number one and staying there. How is it accomplished in a highly crowded market? Radio broadcasters have different challenges to overcome. What does it take to get to the top of the market, more so in the face of competition in the market place for ‘ears and eye balls’? Radio stations are no longer deal with only content creation, acquisition and broadcast. These have now become media centres dealing with content of all types, mashing it together and creating commercial opportunities from this content. The experts tell us how?

Chair: Mick Slatter, Director, Beyond Broadcasting, UK

Planet Music Awards–The Radio Experience:
Hassan Salleh, Assistant Vice President (Programming), Malay Community, MediaCorp

Radio Industry in Myanmar:
Zeyar, Director of Broadcasting, Myanmar Radio and Television

Opportunities in the Outback:
Martin Corben, Radio Broadcast and Media Trainer, Australia

Developing, implementing and operating community radio: opportunities and challenges:
Ms Cheri Mangrai, Media Consultant, Australian Broadcasting Corporation International Development (ABC-ID)  

How Commercial FM generates its income through Content in Myanmar:  
Ms Thida Swe, Director Padamyar FM, MRTV

7 Days, 7 Billion People: Creating World’s Biggest Pop-up Radio Station:
Ms Deena Saeed, Head of Partnerships, Radio Everyone

3rd ABU Song Festival 2015 Gala Event

Day 3: 30 May 2015 (Saturday)

Session 5

0900 - 1030

Accessing the Two-generations on Social Media: How Does Radio Do It

A dramatic transformation in radio has evolved by interaction of radio with the social media and all those connected with the Internet. Currently, a palpable achievement of the social media forums is bridging two generations of on-line content consumers, no longer only the new generation. This together with changing media consumption patterns, selectivity in content genres, different mix of programming is an on-going challenge for the radio industry. Youth stations are the flagship outlets for content in most radio organisations, with an ongoing battle to get the attention of the young audience. Mobile phones and Apps offer radio broadcasters unique opportunities that really work and earn revenue, too. This session will address interesting issues on this subject.

Chair:Steve Ahern, CEO, International Media & Broadcasting Academy 

An overview of radio and social media in Australia:
Ms Joan Warner, CEO, Commercial Radio Australia

Are You Audience-Connected?
Jim Gould, Head of Radio 3, RTHK, Hong Kong

From Traditional Radio to Social Media: How to Have All:
Barry Keohane, Radio Consultant,Top of Mind Media and Entertainment, Australia

Power of Storytelling  and Social Generation:
Wolfram Tech, Senior consultant & Partner, BCI,Germany

1030 - 1100

Coffee Break

Session 6

1100 – 1230

Panel Discussion: Radio for the Next Generation

What are the media needs of the next generation? Is there a way to predict that requirement? What role can radio play in meeting those needs? Is the ‘Creative Power” of radio creative enough to fulfil its role in the new society? Is our emphasis on going digital, being on social media and mobile, and not being just radio enough? How should radio reshape services for the next generation. The panellists will deliberate on the creative requirements for the future.

Moderator: Ms Joan Warner, CRA, Australia


  • Kabul Budiono, Director, Programme and Production, RRI, Indonesia
  • Ms Joan Warner, CRA
  • Ms Zakiah Halim,  MediaCorp, Singapore
  • Parameswaran Ponnudurai, Vice-President (Programming), Radio FreeAsia
  • Simon Spanswick, Chief Executive, AIB
  • Ms Shanthi Bhagirathan, Capital Maharaja Organisation,Sri Lanka
  • Neil Curry, Director, Beyond Broadcasting,UK

Conference Concludes


 for complete Conference Programme!



Hotel rates quoted in US Dollar nett and inclusive of breakfast buffet. Hotel reservation forms are available on Conference Registration page.


Sule Shangri-La Hotel

#223 Sule Pagoda Road, G.P.O. Box 888, Myanmar


Tel    :     +(95 1) 242 828

Fax   :     +(95 1) 242 800

Email: ; 

URL  :
 Room Type
 Deluxe Room
 US$ 170.00 nett
 US$ 180.00 nett
 Executive Room
 US$ 190.00 nett
 US$ 205.00 nett
 Horizon Club
 US$225.00 nett
 US$245.00 nett

Radio Asia 2015 Sponsors

 We are pleased to present sponsorship opportunities in this important B-to-B meeting of minds. While RadioAsia2015 Conference will be financed primarily by the conference registration fees, sponsorship income will help defray the costs of organizing this annual event as well as provide fellowships to a number of participants from less economically developed countries.

RadioAsia2015 will feature over 50 high caliber speakers who will be presenting many key developments & updates in international radio programming and bring new opportunities to participants to build new contacts and expand markets.

Presenting a great opportunity to reach your target audience, sponsors enjoy Pre-Event to Post-Event visibility via our event promotional campaigns.

Sponsorship Benefits

  • Sponsors can leverage on these outgoing targeted campaigns to the industry to extend their branding reach.
  • During the 3-day conference, sponsors will obtain direct access to industry leaders and practitioners. Such networking opportunities can generate valuable contacts & connections resulting in potential business deals during and after the event. 
  • Sponsors will benefit from heightened visibility amongst all potential customers and partners for their business.
  • Network with more than 50 speakers from the radio industry are scheduled to share their views and insights on the conference topics. Their presence will be valuable to sponsors who wish to interact with them.
  • Taking up a lead sponsorship position (Principal Sponsor or other major sponsorship positions) will give the sponsor the opportunity to include its corporate information in the conference bags which will be given to every participant. Alternatively, a lead sponsor can have its corporate material placed on every participant’s seat (seat drop option).
  • As sponsor, you can seize the opportunity to be positioned as a market leader, committed to value added activities that benefit the radio industry and promote development in the region.Sponsoring this conference will deliver the necessary blend of branding and positioning for your business.  Limited sponsorship options are available on a first-come-first-served basis, so plan to reserve your spot early by responding today. To reserve your sponsorship positions, contact us today.

Seize the Opportunity to Enhance Your Corporate Presence & Extend Your Business Reach by Sponsoring at RadioAsia2015 Conference!

Contact Person
Mrs Vijay Sadhu
Asia-Pacific Broadcasting Union (ABU)
Tel: +603 2282 5962  Fax: +603 2282 4606


Radio Asia 2015 Speakers


Ovidiu Miculescu
               Radio Romania
Niken Widiastuti
Radio Republik Indonesia

Javad Mottaghi
Asia Pacific Broadcasting Union

Joan Warner
              Radio Australia
Myanmar Radio and Television




 Yoko Satake
NHK World Radio
             Barry Keohane
Asia Radio Today 
               Zakiah Halim
Steve Ahern
         Fayyaz Sheheryar
All India Radio


Simon Spanswick
Association for
International Broadcasting

              Martin Corben
        Radio Broadcast and
            Media Trainee
Shanthi Bhagirathan
The Capital Maharaja Organisation
Sri Lanka

Mick Slatter
Beyond Broadcasting

Neil Curry
Beyond Broadcasting

Supinya Klangnarong 
National Broadcasting and
Telecommunications Commission 

 Hassan Salleh

Deena Saeed
Radio Everyone
 Peter Streader
Oceania & S.E. Asia
Hla Yin Aye
Forever Group

Thida Swe
Padamyar FM

Kabul Budiono
Radio Republik Indonesia

ZAZA Majid 

Jim Gould
Hong Kong

 Cheri Mangrai
Australian Broadcasting 


 Min Min
Shwe Than Lwin Media
 Wolfram Tech
BCI Media Experts
 Parameswaran Ponnudurai
Radio Free Asia 
United State of America

                                Conference Organizer
   Asia-Pacific Broadcasting Union (ABU)
   Myanma Radio and Television(MRTV)