Print this pagePrint  |  Bookmark this pageBookmark    

We are pleased to invite you to attend the ABU Sports Marketing Level 2 Workshop which is jointly organised by the Asia-Pacific Broadcasting Union and Sri Lanka Rupavahini Corporation. The Sports Marketing Level 1 has been held in Kuala Lumpur in October 2017 meanwhile this year workshop will take place from 4 to 5 December 2018 at the Marino Beach Colombo, Sri Lanka.


This training workshop is the top class marketing workshop which conducted by ABU partner from Europe, HBS.  As we all know HBS the official production arm of FIFA, also oversees all other FIFA Events and many other big sports games such as Asian Games,  world championships,  etc.  We are very sure that members and broadcasters will benefit a lot from the courses and experts’ experiences.  Experts will showcase the examples and actual cases in the major events such as the FIFA World Cup and many other world events.  

Highlights of ABU Sports Marketing Workshop :-


ü  Learn how to create a unique sponsorship and advertising packages that help brands connect with your audiences, driving both their sales and their brand image.


ü  As conventional advertising budgets are slashed, the industry faces increasing scrutiny on any spend. As a result it is more important than ever that broadcasters understand the needs of the sponsors, and that broadcasters can quantify the value of any spend.


ü  This two day programme will break down the process behind the creation of unique sponsorship packages around sports event. It will allow you to demonstrate value to sponsors as you retain and grow key clients.


ü  The programme is specifically designed for middle and senior managers working in the broadcasting industry.



We are delighted to invite Marketing and Sponsorship Manager, Corporate Executives and Managers, and other interested colleagues and representatives to join and benefit from this workshop.



The workshop will take place at Marino Beach Colombo, Sri Lanka.



We have made arrangements for participants to stay in the same hotel for the special rate of USD100.00 nett per night. As the number of rooms is limited early registration is advised.



There are no registration/participation fees for ABU members.

All expenses on the travel and stay of your nominee are to be borne by your organisation.



To register, please complete all the sections of the attached Registration Form and return the completed form to me  ( The number of participants is strictly limited, early registration will ensure that your nominees are accepted.


We look forward to welcoming you to the workshop.