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Media Prima partners with Grabyo

Media Prima, Malaysia’s largest integrated media group, has partnered with Grabyo to enhance its social video strategy and bolster its dominance in Malaysia’s digital content market.

Grabyo’s cloud video platform will now enable Media Prima to expand and innovate its live and ‘real-time’ social video strategy around its popular TV channels TV3, 8TV, ntv7 and TV9.

Datuk Kamal bin Khalid, Group Managing Director, Media Prima Berhad commented: “Our focus at Media Prima has always been to serve our audiences with the content they want to see, on the platforms they choose. We have seen successful growth in mobile and digital media and it’s important as a Group that we continue to innovate in these areas. Grabyo provides the most powerful solution to enhance our workflows and this new partnership is part of a wider strategy to deliver quality content across digital and social media platforms to the right people at the right time.”

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