Building Demand for On-Demand Services: SBS Australia Case Study (Special Broadcasting Service)
This session is scheduled for 2023 To express interest in the course please contact the Academy academy@abu.org.my
There is no doubt that on-demand services are challenging traditional television business models by serving people with what they want, where and when they want it. Can and should public service broadcasters compete in this area, or should they leave it entirely to commercial operators and service providers?
This session will focus on how public service broadcasters can market and manage such services to compete with Netflix and other OTT video services.
Matthew Hancock, General Manager, SBS On Demand (Aust)
At SBS Matthew leads a team of 45 cross-functional experts dedicated to building the best end to end customer experience in the market. SBS On Demand has over 9.5 million registered users, his team is responsible for identifying customer needs, building customer solutions and executing retention strategies that keep customers on the platform for longer. This is done with a distinctive, compelling, and evolving content proposition, grounded by the SBS Charter, and supported by a world-class, frictionless, and scalable product.
Matthew has worked in the media sector for over 20 years, in a variety of strategic analysis and policy roles. After beginning his career in production, he worked at the consultancy firm Mediascape, followed by government support agencies, Australian Film Commission and Screen Australia, before joining the industry association Screen Producers Australia. He joined SBS in 2016.
For more information or to express your interest in this course, please email academy@abu.org.my