This course is scheduled for 2023.
To express interest in the course please contact the Academy academy@abu.org.my
Self paced online course, 4x 2hr sessions, across 2 weeks with a live opening session
Registration Please register by for the opening session.
This set of lectures presents the core concepts, processes and ISO standards for metrics-based corporate innovation management to enable public and private media organisations to grow, compete better and become sustainable in their markets.
Many companies are wasting significant efforts, time, and money because they do not manage their innovation activities comprehensively, competitively, and methodically, taking into account market and management realities and using metrics appropriate for their life cycle stages of evolution. Most of the difficulties arise from corporate misalignments, inconsistent knowledge of market realities, poor understanding of what innovation is about and other factors. These lectures will enable you to prove and quantify the benefits of innovation management and includes post-lecture hands-on training activities to embed the knowledge acquired, into day-by-day practices.
Lecturer: Dr Sorin Cohn
Dr. Sorin Cohn leads the ISO world team developing the ISO56008 standard on innovation operation measurements. He is CEO of Competitive Innovation Management & Entrepreneurship (c-IM&E) providing innovation management tools and consulting. He is an IAOIP Certified Lead Auditor for ISO 56000 innovation management system.
Dr. Sorin has 40+ years international experience in most facets of “innovation management”: from idea to research and prototype, from technology to product, new business units, and then to market success globally. He was Managing Director for Europe, Middle East, and Africa for a California company. Early 2000’s, as co-founder and President of the OrbitIQ global business accelerator, Dr. Sorin worked world- wide with technology companies building their market strengths.
For more information about this course, please email academy@abu.org.my