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Implementing Interactive TV – HbbTV, DVB-I  &  Targeted Advertising

The ABU Technology organised a two-part webinar on Implementing interactive TV- HbbTV, DVB-I & Targeted Advertising on 10-11 June 2020.

The webinars addressed implementation and benefits of HbbTV, DVB-I and Targeted Advertising, these are among the advanced technologies that can help broadcasters to further improve and enhance the user experience providing more flexibility and interactive options of utilising broadband connectivity more effectively to engage their audiences.  It was joined by 112 attendees out of the total 123 registrations received for the series. Experts from IRIB-Iran and Sofia Digital from Finland presented those sessions.