Hindi news channel Aaj Tak joins UK’s TVPlayer

India’s leading news channel Aaj Tak has become the latest TV channel to be added to UK’s over-the-top (OTT) video platform TVPlayer.

The channel will be available to Indian viewers in the UK across the Web, mobiles and tablets, adding to its current reach of 50 million homes. It claims to have a channel share of more than 55 per cent among Indian news channels, Rapid TV News reports.

“It is great to expand our offering on to a new OTT/ IPTV platform in the United Kingdom. This partnership will engage more audiences globally,” said Salil Kumar, COO, India Today Group Digital.

Lewis Arthur, platform manager of TVPlayer, said: “Our DESI pack has been an incredible success since it launched this year; its content often representing over 10 per cent of all total viewing, in any given day.”

“Our new partnership with Intoday means that we have topical and breaking news from Aaj Tak, further strengthening our overall channel offering.” he added.