CNN Philippines to launch in 2015
Turner Broadcasting System Asia Pacific and Nine Media Corporation have struck a five-year initial brand licensing agreement. As part of the deal, 9TV (formerly known as Solar News Channel) will be re-branded as CNN Philippines.
The new entity and its accompanying website will be officially launched in the first quarter of 2015. The channel was soft launched on October 14, Marketing-Interactive reports.
CNN Philippines will be primarily an English-language channel but will also offer a mix of locally-produced and international programmes.
Under the terms of the agreement, 9Media will pay CNN an undisclosed amount of monthly fee for programs and expertise from CNN International and CNN US. 9News will be trained by CNN staff at the CNN Centres in USA.
“By integrating local elements and content in its programming, CNN Philippines brings together world-class local and international content for Filipino audiences,” said Antonio Cabangon-Chua, Chairman of Nine Media Corporation.