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Media Prima Acquires Rev Asia Holdings

Media Prima Berhad, Malaysia’s largest integrated media group has announced the landmark acquisition of 100 percent equity interest in REV Asia Holdings Sdn Bhd by the Group’s wholly owned subsidiary, Media Prima Digital Sdn Bhd (‘Media Prima Digital’).

The acquisition, at a cost of RM105.0 million, is yet another major milestone in Media Prima’s strategy to focus on expansion in digital content and digital media platforms. It will see the Group’s digital platform audience reach of up to 10.4 million (5 million pre-acquisition) thus firmly establishing Media Prima as the third largest digital media company in Malaysia after Google and Facebook with 15.7 million and 14.1 million respectively.

Rev Asia Holdings is one of Southeast Asia’s leading digital media groups. The company possesses a strong track record in social media and online marketing through an established portfolio of well-known online consumer brands that cover a wide variety of segments including entertainment, lifestyle and social-millennial English, Malay and Chinese news. (C+T Mag)