Shaping the Future of Trusted Content from Asia‑Pacific
The Media Provenance Summit Tokyo 2026 is hosted by the Asia-Pacific Broadcasting Union (ABU) in collaboration with IPTC.
Organized by ABU’s Media Provenance Summit Japan Project and supported by EBU and the BBC, the summit brings together international expertise, real-world experience, and emerging implementation perspectives to advance trusted media in the age of AI.
Media Provenance Summit Tokyo 2026
Trust in media content is being challenged worldwide by misinformation, disinformation, and generative AI. As these challenges move from abstract risks to urgent realities, media organizations are increasingly asking not only why provenance matters, but how it can be implemented in real newsroom and distribution environments.
The summit addresses these challenges through the practical adoption of C2PA, a framework for content provenance and authenticity.
The summit will bring together broadcasters and media professionals from a wide range of regions worldwide in Tokyo to share experiences, discuss technical and operational challenges, and explore concrete pathways toward implementation.
Participants will hear perspectives from organizations working in highly demanding information environments, where trust, verification, and resilience are not merely future concerns but immediate operational priorities.
By examining emerging implementation experiences and cross-sector support models, the summit will help participants consider how provenance technologies can be adapted, scaled, and sustained across diverse media environments in the Asia-Pacific region.
The summit aims to promote dialogue and collaboration toward building a sustainable Media Provenance ecosystem across the broadcasting and media industry.
Information on the program, speakers, and registration will be updated on this page as details are finalized. Please visit regularly to stay informed of the latest updates.
SPONSORS
Format In‑person only (No online streaming will be available.)
Emerging Discussion Themes
While the full program is being finalized, the summit is expected to explore several emerging themes, including:
How broadcasters can move from awareness of C2PA to practical implementation
Lessons from high-risk and high-pressure information environments
Provenance as a tool for strengthening public trust, verification, and resilience
Operational challenges in newsroom workflows, distribution, and audience communication
Cross-sector collaboration among broadcasters, standards bodies, technology providers, and international partners
Implementation models that may inform future adoption across the Asia-Pacific region
Â
The summit will include perspectives related to Ukraine, where the need for content authenticity and provenance has become especially urgent in today’s information environment.
*photo credit Gunnbjørg Gunnarsdottir - Media Cluster Norway
Who Should Attend This summit is designed for professionals who are exploring how trusted content and media provenance can be implemented in real-world media operations.
Broadcast executives, editorial leaders, and technical teams seeking practical perspectives on trust, authenticity, and C2PA adoption
Engineers, researchers, and technology specialists working on provenance, verification, and content authentication technologies
Media industry organizations, standards bodies, and policy stakeholders interested in emerging implementation models and cross-industry collaboration
Â
Learn more about what participants can expect from the summit.