South Korea’s Munhwa Broadcasting Corporation (MBC) participated in the 2026 International OTT Forum, contributing to industry discussions on the changing broadcasting landscape and strategies for digital platform development.

MBC’s Head of Production Division, Kim Jin-man, joined Kerensa Samanidis, General Manager of BBC iPlayer, for a session examining platform diversification strategies and the evolving relationship between traditional broadcasters and digital streaming services.

The forum brought together international broadcasting professionals, content producers and technology representatives to explore approaches to strengthening the competitiveness of the broadcasting and media industry.

Discussions also addressed content innovation, changing audience consumption patterns and opportunities for collaboration between broadcasters and digital platforms. MBC’s participation highlighted the importance of adapting production and distribution strategies as broadcasters respond to increasing competition and changing audience expectations in the digital media environment.