Qatar Media Corporation (QMC) has reinforced its commitment to regional media cooperation by participating in the 105th session of the Permanent Committee for Arab Media, held at the League of Arab States headquarters in Cairo.

The corporation’s delegation was led by Abdullah Ghanem Al Mohannadi, Director of the International Cooperation and Agreements Office, who represented QMC in discussions involving media organisations and government representatives from across the Arab region.

During the meeting, QMC presented a paper examining the integration of artificial intelligence into Arab media and its implications for the broadcasting workforce. The presentation explored the role of emerging technologies in improving media performance while addressing the challenges associated with digital transformation.

Discussions also focused on strengthening cooperation among Arab media organisations, countering misinformation, encouraging professional knowledge-sharing and enhancing the international presence of Arab broadcasting. QMC’s participation reflects its efforts to contribute to regional media development and promote responsible technological innovation within the broadcasting industry.