MEDIAGENIX has opened an office in Sydney to serve growing demand and strengthen its market position in Australia and New Zealand.

The company has described the move as another step in its commitment to the Asia-Pacific region.

Johan Vanmarcke, Managing Director MEDIAGENIX APAC, manages the offices in Bangkok, Singapore and Sydney as one team and heads business development in the whole APAC region.

“The decision to open an office in Sydney came naturally as we continue to expand our business operations in the Australia and New Zealand region,” he said.

“The timing is right as the Australian and New Zealand media industry is transitioning to Digital First and MEDIAGENIX has a proven track record in helping media companies in this digital transformation journey.”

Fabrice Maquignon, CEO of MEDIAGENIX, said: “This new office is the continuation of our strategy to serve every market as global leader in the field of innovative content supply chain management solutions.”

MEDIAGENIX is the company behind the market-leading media business management platform WHATS’ON.

It says over 150 media companies across the globe rely on WHATS’ON to achieve a lean content supply chain with streamlined content, rights, and planning workflows that are unified for all delivery platforms, including VOD and linear.