IABM, the International Trade Association for Broadcast & Media Technology, has launched the BaM Zone, a digital engagement platform and meeting place for the broadcast, media and entertainment industry.

The BaM Zone is designed to be a destination where all IABM members, partners, stakeholders and subscribers can meet, exchange ideas, discuss trends and technologies, collaborate, and access the latest innovations in technology to help them do better business.

The platform also offers the ability for participants to set up private meeting rooms, focus groups and even host their own events.

IABM research has highlighted how much the industry has missed the face-to-face contact that in-person events deliver.

However, the industry has also adopted digital communications as a partial ‘workaround’ – the success of which is leading it to keep using this new way of working in future, alongside in-person, as part of a more efficient and eco-conscious approach post pandemic.

“Business models are rapidly changing to continuous engagement – it naturally follows that relationships will move to being ‘always on’ as well,” said Peter White, CEO at IABM.

“In-person regional events will of course continue to play a vital role as cadences within this continuum. The BaM Zone is conceived to continue those engagements throughout the year and in every geography.”

For more information, visit bamzone.online