On Tuesday, 13 October 2026, hundreds of participants coming from broadcaster, publishers, technologists and industry vendors gathered at Gate City Hall in Tokyo for the Media Provenance Summit Tokyo 2026, themed “Shaping the Future of Trusted Content From Asia-Pacific.” The summit was hosted by the Asia-Pacific Broadcasting Union (ABU), with co-organising support from the NHK Foundation and the International Press Telecommunications Council (IPTC). 

Organised under ABU’s Media Provenance Summit Japan Project, with support from the European Broadcasting Union (EBU) and the BBC, the summit brought together international expertise, practical industry experience and emerging implementation perspectives to advance media provenance and strengthen trust in content in the age of artificial intelligence (AI). 

The programme explored the evolving landscape of media provenance, from the fundamental principles of the Coalition for Content Provenance and Authenticity (C2PA) to real-world implementation case studies. Speakers included Andy Parsons of Adobe and the Content Authenticity Initiative, and Dan Dzuban of Sony, Deputy Chair of the C2PA Steering Committee. Broadcasters including NHK, Fuji Television, Mediacorp and Suspilne shared their experiences and approaches to implementing provenance technologies in operational media environments. 

The afternoon featured roundtable discussions addressing key implementation challenges and emerging developments, including CAWG identity assertions and the durability of Content Credentials. These discussions provided opportunities for participants to exchange perspectives, examine technical and operational considerations, and explore practical pathways towards wider adoption. 

A central message emerged throughout the summit: media provenance is moving beyond experimentation towards real-world implementation. Broadcasters are already signing and publishing content with provenance information across live operational channels, demonstrating that the technologies and supporting infrastructure are increasingly ready for practical deployment. 

The summit underscored a shift in the industry’s focus from whether media provenance should be adopted to how it can be implemented effectively, at scale and across the media supply chain. Through examples spanning public service broadcasting, commercial media and browser technologies, the event highlighted the growing momentum behind trusted content and the collective effort required to strengthen transparency, authenticity and accountability in the AI era.