Following the conclusion of the 2026 FIFA World Cup, Korean Broadcasting System (KBS) highlighted the success of its comprehensive coverage of the tournament, reaffirming its role as South Korea’s public service broadcaster. Through extensive live broadcasts across television, radio and digital platforms, KBS ensured audiences nationwide had free and reliable access to every stage of the competition while delivering in-depth analysis and innovative viewing experiences.

The broadcaster also showcased its growing use of advanced production technologies, including AI-driven broadcasting tools and enhanced digital services, to improve audience engagement throughout the tournament. KBS said the successful delivery of one of the world’s biggest sporting events reflects its continued commitment to innovation, public service and high-quality broadcasting while strengthening its position as a trusted media organisation at home and abroad.