South Korean broadcaster Munhwa Broadcasting Corporation (MBC) has attracted strong audience interest with the second season of its volleyball reality programme Rookie Coach Kim Yeon-koung, which secured first place in television and OTT non-drama buzz rankings.

The programme follows former volleyball star Kim Yeon-koung as she takes on a coaching role, combining competitive sports with reality entertainment. Its success highlights growing audience interest in sports-based storytelling and personality-driven television formats. MBC reported the achievement on 20 October, reflecting the programme’s ability to generate discussion across traditional broadcasting and digital platforms.

The recognition underscores MBC’s continued investment in entertainment formats that connect established sporting personalities with contemporary television audiences.