Mediacorp is expanding its regional co-production strategy into the fast-growing microdrama market through a new partnership with South Korea’s Studio S and short-form K-drama platform Soonshot.

The collaboration will see the three organisations develop four short-form productions featuring talent from Singapore and South Korea, bringing together Mediacorp’s cross-cultural storytelling experience, Studio S’ expertise in Korean drama production and Soonshot’s digital-first approach to short-form entertainment.

The partnership was formalised at Broadcast Worldwide (BCWW) in Seoul by Mediacorp Chief Content and Talent Officer Virginia Lim, Studio S CEO Hong Sung Chang and Soonshot Co-Founder Lee Kyung Kyu.

Leading the four-title slate will be a short-form adaptation of the popular Korean romantic comedy Still 17. Originally released in 2018, the series will be reimagined as a microdrama and is targeted for release by the end of 2026. Details of the remaining three productions will be announced progressively.

All four productions will feature Singaporean and Korean actors, with casting currently underway. The programmes are expected to be available across Mediacorp’s platforms and Soonshot, with plans for international distribution.

The partnership reflects Mediacorp’s efforts to expand its international co-production strategy beyond traditional long-form programming and respond to changing viewing habits, particularly growing demand for mobile-first and short-form entertainment.

It will also create new opportunities for Singapore’s creative talent to work on international productions and reach audiences beyond the domestic market. Mediacorp said the collaboration will allow the partners to exchange ideas, experiment with new approaches and build a stronger pipeline of short-form intellectual property while continuing to focus on storytelling and production quality.

The move further strengthens Mediacorp’s regional content strategy as it explores new formats, platforms and opportunities to bring Asian stories to wider international audiences.

https://www.mediacorp.sg/media-releases/mediacorp-expands-regional-co-production-strategy-microdramas-studio-s-and-soonshot-189736