Mediacorp’s first Tamil drama adaptation of a Wattpad title, Must Date the Playboy!, has surpassed 100 million global views across mewatch, the Mediacorp Drama YouTube channel and free-to-air channel Vasantham. Produced by 360 Entertainment Productions in collaboration with Wattpad WEBTOON Studios, the series has attracted audiences in Singapore, Malaysia, India, Sri Lanka and the Gulf region, highlighting the growing international appeal of Singapore-produced Tamil content.

The achievement marks a significant milestone in Mediacorp’s content strategy of transforming popular digital intellectual property into locally produced television programmes with global reach. Adapted from the Wattpad novel by Filipino author Imma Delos Santos, the drama demonstrates the potential of cross-platform storytelling and the increasing demand for original Tamil-language productions. Mediacorp said the success reinforces its commitment to creating authentic, high-quality local content while expanding its multilingual offerings and strengthening engagement with audiences across both digital and traditional broadcast platforms.