NHK is strengthening efforts to safeguard the authenticity and reliability of media content as generative AI makes it increasingly difficult for audiences to distinguish genuine material from manipulated or AI-generated content.

The Japanese public broadcaster will present its latest research and practical applications at the Media Provenance Summit Tokyo 2026, an international conference hosted by the Asia-Pacific Broadcasting Union (ABU), focusing on technologies designed to improve transparency and strengthen trust in digital media.

A key focus will be C2PA (Coalition for Content Provenance and Authenticity), an international technical standard that records information about when content was created and how it has been edited. NHK is involved in organisations working to promote the standard and its wider adoption.

During the summit, NHK will demonstrate a prototype system capable of recording and verifying content provenance throughout the process from capture to viewing. The broadcaster will also share examples of how the technology is being applied in practice.

NHK news professionals will join international broadcasters and experts to discuss how provenance information could support newsgathering, verification and editorial decision-making, particularly as newsrooms respond to the growing challenge of misinformation and AI-generated content.

The programme will also examine the implementation of C2PA by Ukraine’s public broadcaster and the importance of cooperation between media organisations in strengthening content authenticity across the industry.

The Media Provenance Summit Tokyo 2026 will take place on 13 October in Tokyo, bringing together broadcasters and industry experts to explore practical approaches to protecting trust in media in the age of generative AI.