Malaysia’s national broadcaster, RTM, is set to air all 104 matches of the FIFA World Cup 2026 nationwide through a strategic collaboration with telecommunications providers, according to Malaysia’s Minister of Communications, Fahmi Fadzil.

The initiative is expected to significantly expand nationwide access to one of the world’s most anticipated sporting events, allowing audiences across Malaysia to enjoy comprehensive coverage through both traditional broadcasting and digital connectivity platforms. The collaboration reflects a growing trend within the broadcasting industry, where partnerships between broadcasters and telecommunications companies are becoming increasingly important in delivering large-scale live sports content to wider audiences.

The FIFA World Cup remains a major driver of audience engagement and advertising opportunities for broadcasters globally, with media organisations continuing to explore new distribution strategies and technologies to enhance accessibility and viewer experience. RTM’s latest move also highlights the continued importance of public service broadcasters in providing inclusive access to major international events for national audiences.

As broadcasters across the Asia-Pacific prepare for the expanded 2026 tournament, the integration of broadcast and telecommunications infrastructure is expected to play an increasingly central role in shaping the future of sports media delivery.