Vietnam Television (VTV) has expanded its national digital television platform, VTVgo, with the launch of seven specialised channels designed to provide audiences with a wider range of programming tailored to different interests and age groups. Officially introduced on 3 November, the new channels represent another step in VTV’s efforts to strengthen its digital broadcasting services.

The channels feature programming covering children’s entertainment, dramas, game shows, documentaries, music, travel and exploration, health and content for older audiences. Each channel is organised around specific themes, allowing viewers to access programmes that match their preferences without having to search through individual titles.

Unlike conventional video-on-demand services, the specialised channels follow a continuous broadcasting format similar to traditional television. Viewers can simply open VTVgo, select their preferred channel and watch programmes according to a predetermined schedule. The channels will operate around the clock, offering audiences a familiar television experience through a digital platform.

According to Mai Tien Hanh, an engineer with VTV’s Digital Platforms and Services Centre, the initiative aims to make content discovery more convenient while offering viewers greater programming variety. The seven channels operate under a free, advertising-supported streaming television model, drawing on VTV’s extensive archive of thousands of high-quality videos to maintain continuous programming.

The expansion combines the accessibility of digital streaming with the structured viewing experience of traditional broadcasting. By introducing themed channels and making better use of its existing content library, VTV is enhancing audience choice while continuing to develop VTVgo as a national digital television platform.