Sony Corporation manufactures audio, video, communications and information technology products for the global consumer and professional markets. Broadcast & Content Creation Solutions Asia-Pacific Division is a part of the Professional Solutions Asia-Pacific Company (Hong Kong) (PSAP), a division of Sony Corporation of Hong Kong Limited.
PSAP is the Asia-Pacific headquarters for the Consumer, Professional & Devices Group of Sony Corporation. It markets Sony’s leading broadcast systems, professional video and audio products, as well as IP surveillance and communication systems in the Asia-Pacific region other than Japan, China and Korea. It also provides customised business solutions, comprehensive technical support and after-sales service to assist Sony’s customers stay at the forefront of their businesses.
On its own, PSAP offers a full spectrum of broadcast and production solutions ranging from acquisition, editing, display, archiving to distribution. A leader in technology and product development, Sony continuously responds to the ever-changing demand in the broadcasting industry by providing a complete range of content creation solutions to cater to the industry’s production needs.
Sony SD, HD and 3D cameras, switchers, displays and decks continue to lead the way; empowering TV producers, technical directors, cinematographers, news crews and others to bring new and exciting content to their audiences and viewers. Sony will continue to lead the industry in whatever direction it takes, whether that is HD, 3D, 4K, OLED or beyond.