Soroush Multimedia Corporation (SMC) was established as an affiliate to IRIB in 1987. The establishment of the corporation was aimed at expanding IRIB’s production of video and audio commercials for TV and radio, and supporting the organization’s commercial activities.
Since 1993, Soroush has been entrusted with a new range of responsibilities on cultural, commercial and technical areas by representing several major foreign professional companies on audio/video equipments as well as establishing 32 offices in different Iranian states to distribute the music products and a well-equipped recording studio to support its products.
The company enjoys catalogues of different albums of Iranian music productions in various genres and different visual products on TV series and featured films.
Soroush has been collaborating with major Iranian composers, namely Farhad Fakhreddini, Freidon Shahbazian, Mohammad
Sarir, Parviz Meshkatian, Hamid Motebassem and Ahmad Ali Ragheb; eminent Iranian traditional vocalists such as Masters
Mohammad Reza Shajarian, Ali Reza Eftekhari, Abdolhossein Mokhtabad, Hessamoddin Seraj, Abdolrassol Kargosha; some
Iranian Pop singers, namely Alireza Assar, Mohammad Esfahani, Majid Akhshabi, Khashayar E’temadi, Alireza Shahab and
Ghassem Afshar; and famous instrumentalists such as Master Javad Marufi, Jalal Zolfonoon, Parviz Meshkatian, Dariyoush
Safvat, Hossein Behroozi Nia and Ali Biglari Poor.
As a sole agent in distributing Iranian music albums worldwide, Soroush has signed several contracts with companies around the world.
Soroush has its own representatives in France, Türkiye and the UAE.
Soroush as the representative of Iranian music producers, has been nominated to participate at regional and international music exhibitions such as Gitex in Dubai, Kuwait Production exhibition, Midem in France and Womex in Europe.