14 April 2020

New radio app to serve Bangladeshis in Malaysia

Radio stations in Bangladesh and Malaysia have joined hands to serve the Bangladeshi community in Malaysia.

Radio Today, a Bangladeshi radio and digital audio content provider, has appointed Malaysia’s Astro Radio as its exclusive local representative for BONDHU, a 24-hour digital radio app for Bangladeshis living in Malaysia.

BONDHU, which means ‘friend’, provides music, specially curated Bengali content and the latest news and updates from the two countries, delivered by BONDHU announcers.

The app can be downloaded for free via Google Play or the App Store. BONDHU is also available at www.bondhu.com.my/ and on Facebook at www.facebook.com/bondhu.my/

Jeyapuvan Somasundram, Vice President, Astro Media Solutions said: “We are pleased to be the exclusive local representative for BONDHU in Malaysia, offering engaging content for our local Bangladeshi community through immersive dialogues and relevant updates.

“At the same time, BONDHU offers advertising and sponsorship opportunities for businesses to reach and engage with the Bengali speaking community which is largely an untapped segment in Malaysia.”

Rafiqul Haque, Managing Director, Radio Today, said: “We are pleased to bring both entertainment and news content tailored for Bangladeshis living in Malaysia, designed to keep them in touch with information from Malaysia and back home.

“On top of entertainment, BONDHU’s content also includes public service announcements, health and safety updates, and other social messaging. We hope this effort will bring meaningful benefits for the Bangladeshis living in Malaysia.”

Estimates put the number of Bengali speakers in Malaysia who are active on Facebook at 700,000 to 800,000.

14 April 2020