CCTV to launch trial 3D TV channel next year

Thursday 04 Aug 2011
China Central Television (CCTV) chief engineer Ding Wenhua said that CCTV had acquired 3D TV broadcast rights to the London Olympics, which it will use as an opportunity to test 3D TV broadcasts in late second quarter and third quarter of 2012, Marbridge Daily reported.

China’s State Administration of Radio, Film and Television (SARFT) has called for 10 3D TV stations to be launched during China’s 12th Five-Year Plan period (2011-2015).

In another report, the electronic daily also reported that SARFT has approved Internet TV licences for HunanTV.com.

It cited Cheng Hongrong, assistant to the GM of Mango Media subsidiary Kuaile Yangguang Interactive Entertainment Media (HunanTV.com), as saying that the company received approval to develop an Internet TV broadcast and control platform, and officially received China’s fifth Internet TV content service and Internet TV integrated service licence in late July.

In addition to providing content, Kuaile Yangguang is also researching TV payment and TV advertising systems, among other value-added services.

Mr Cheng added that Kuaile Yangguang had invested roughly RMB30 million (US$4.65 million) to date in bandwidth, programming content, and equipment, building a library of more than 70,000 hours of Internet TV content from Hunan TV & Broadcasting and other film and television production companies.