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Sales of TV sets rise in Southeast Asia

Monday 08 Aug 2011
The television market in Southeast Asia expanded in the first six months of 2011, compared to the same period last year, with consumers having spent over US$2.1 billion on 6.33 million TV sets, Bernama reports.

In a statement today, GfK Asia said Indonesia, Malaysia, the Philippines, Singapore, Thailand and Vietnam contributed to an overall industry growth of 16 percent and 11 percent respectively in value and volume terms.

Based in Singapore, GfK Asia is part of the global GfK Group, which provides retail and technology market data in Asia.

It also said the latest retail audit report reflects continuing demand for LCD sets which achieved nearly 30 percent more in sales over the first half of 2010, making it the key driver of the overall television industry across Southeast Asia.

“The television industry is innovating and evolving constantly and always presenting consumers with new upgrade options, be it the latest technology or fresh new features,” said Jasmine Lim, Regional Account Director for Consumer Electronics at GfK Asia.

“We are generally seeing an upward growth trending across Southeast Asian markets, particularly in Indonesia and Vietnam, where the value of the television market registered healthy double-digit growth in the first six months of this year, compared to the same period of 2010,” she added.

Smart TV or television with web content access is one of the most recent TV technologies, gaining acceptance in Southeast Asia.