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Indian TV advertising sees good growth

Wednesday 17 Aug 2011
Television advertising in India saw a growth of 18 percent in the first six months of this year compared to the same period in 2010, The Economic Times reports.

The newspaper quoted media market research firm Adex India as saying food and beverage, personal care and services were the top three contributors to TV advertising.

In terms of airtime, the total TV advertising duration increased to 127,256 hours in the first half of 2011, up 18 per cent from the same period last year, Adex India said.

Hindustan Unilever, Reckitt Benckiser, Coca Cola India, Cadburys India and ITC were the top five advertisers on TV.

The top five brands that advertised the most on TV during the period were Sprite, Complan, Colgate dental cream, Maaza and Idea Cellular.

“National channels bagged 56 percent of TV advertising during the first-half of 2011,” Adex India said.

During the same period, print media advertising rose 16 percent compared to the same period last year. Educational, social advertisements, and banking and finance were the top contributors to print advertising.