Study: HDTVs the next most desired device in Asia Pacific

Wednesday 24 Aug 2011
Among Chinese respondents, HDTVs were the second most cited device when considering purchase intentions in the next six months, according to recent surveys conducted by ABI Research on the Asia-Pacific consumer electronics markets Business Wire reports.

Smartphones were the top choice of nearly 60 percent of respondents. Only 43 percent of respondents were interested in HDTVs. Purchase intent was similar in South Korea, with smartphones and HDTVs representing the top two device categories at 47 percent and 22 percent of respondents, respectively.

In India, mobile phones (29 percent of respondents), edged out HDTVs (27 percent of respondents) to take the second position behind smartphones (35 percent of respondents).

Considering the current economic conditions, developing markets will continue to serve as key targets by many consumer electronics companies. “A considerably higher number of US and Western European respondents claimed to have no purchase intentions over the next six months. China continues to hold considerable growth opportunities, but one of the key challenges for international companies is penetrating a market that tends to favour domestic brands,” said Digital Home Practice Director Jason Blackwell.

ABI Research provides in-depth analysis and quantitative forecasting of trends in global connectivity and other emerging technologies.