Australian radio ad revenue holds steady

Wednesday 07 Sep 2011
Revenue for the Australian commercial radio industry remained steady in August, recording a drop of 0.22 percent to a total of A$59.02 million (US$53.2 million) across five metropolitan markets, according to figures released today by industry body, Commercial Radio Australia.

The 2011 Metropolitan Commercial Radio Advertising Revenue figures, sourced by Deloitte, show advertising revenue for individual markets in August was mixed with growth recorded in Melbourne and Adelaide but falls were recorded in Sydney, Brisbane and Perth.

In Melbourne, revenue for August 2011 was up 3.71 percent compared to the same month in 2010, and in Adelaide, it grew by 2.33 percent. In Sydney revenue was down 1.52 percent, in Brisbane down 3.58 percent and in Perth down 3.65 percent.

The Deloitte figures report total metropolitan radio revenue received for each calendar month and include all direct and all agency revenue.

The Chief Executive Officer of Commercial Radio Australia, Joan Warner, said the market had softened a little, reflecting a flatter overall advertising market.

“The market appears to be reflecting the economic uncertainty being felt at the moment in many sectors, a fall in retail sector spend and a general overall softer advertising market,” she said.