Taking Asian Games to billions of TV viewers

Monday 29 Nov 2010

At the Asian Games, the world’s second largest multi-sport event following the Olympic Games, GlobeCast announced that it had delivered over 2,500 hours of broadcast to unilateral clients as well as to the member organisations of the Asia-Pacific Broadcasting Union (ABU) meaning a potential television audience of billions.

From 12-27 November, the GlobeCast team was on site in full force at the Asian Games in Guangzhou to serve its broadcast clientele, managing end-to-end SD/HD content delivery and unilateral feeds for major broadcasters including i-Cable, Al Jazeera and Al-Kass Sport among others.

Additionally, from the International Broadcast Center (IBC), GlobeCast ensured the smooth worldwide delivery of the games for ABU/TVNZ’s World Feed to broadcasters who are ABU members, in turn reaching the ABU members’ potential viewership – estimated to be in the billions.

The delivery of the games was powered by the company’s fibre optic network – the GlobeCast Backbone Network – and via GlobeCast’s capacity on the AsiaSat5 and MEASAT-3 satellites.

(Globecast Press Release)