Singapore finds the One

Thursday 03 Nov 2011
Asian entertainment channel One will launch in Singapore following a carriage deal with pay-TV platform Mio TV, C21Media reports.

Operated by Sony Pictures Television (SPT), One will go live on Mio on November 1. The channel airs content acquired from South Korea-based privately owned broadcaster SBS through an output deal.

One’s schedule will include series such as period drama Deep Rooted Tree and romance Scent of a Woman; as well as variety and music shows. Programmes will air with Chinese subtitles and selected shows will have Mandarin dubbing.

The distribution deal sees One join another SPT channel, Sony Entertainment Television, on Mio TV, which is operated by telecommunications company SingTel.

“There is great demand for fresh Korean content of high quality and One offers just that to viewers in the region,” said Ricky Ow, Senior Vice-President and General Manager of Asian networks at SPT.

One first launched in October 2010 in Malaysia and is also available in Cambodia and Indonesia.

SingTel had reached 313,000 subscribers for its IPTV service ‘mio TV’ by the end of the second quarter of this year, having added 21,000 in the three-month period, thanks in part to continued efforts to boost its infotainment and news offerings