Media Monitors buy continues Asian expansion

Thursday 15 Dec 2011
Hot on the heels of its acquisition of China Clipping on Tuesday, Media Monitors Group has acquired South East Asia-based media intelligence and quantitative analysis company MediaBanc, MrWeb reports.

China Clipping, acquired earlier this week, will enhance Media Monitors’ print, broadcast and Internet monitoring, and add quant analysis services.

MediaBanc has offices in Kuala Lumpur, Johor Baru (servicing Singapore), Jakarta, Manila, Bangkok and Ho Chi Minh City, and employs more than 325 staff. The company currently monitors more than 50 radio stations, 80 TV stations, 300 newspapers and 1,000 magazines, along with 25,000 online news services and blogs covering around 500 million people in South East Asia.

Media Monitors Group CEO John Croll said: “These acquisitions add over 1,300 clients and a strong presence in Thailand, Taiwan, Indonesia, the Philippines and Vietnam as well as adding considerable market strength in our already established Asian markets of China, Hong Kong, Singapore and Malaysia.

“This step will provide both our Asian and Australian clients with greater access to media information and analysis across every country in the region.”