China to launch 3D channel

China’s first 3D TV channel will begin a trial run on Jan 1, before its official launch in late January, in time for the Chinese New Year holiday, China Daily reports.

The channel will offer 3D programmes from 10:30 a.m. to midnight and the programmes will include animation, sports, documentaries, dramas, entertainment and live broadcasts of major events.

The initial plan is for 4.5-hour packages to be broadcast for free, three times a day, according to the State Administration of Radio, Film and Television.

Six TV stations will make the 3D programmes for the channel, which is operated by CCTV.

“All stations are investing heavily to prepare 3D programmes now,” said Mei Jianping, Vice-Director of CCTV Project Management Department.

As of last week, Jiangsu TV had recorded more than 30 programmes and eight programmes had been sent to CCTV for airing, according to the administration.

A 3D TV set is necessary to view the channel, and an electronics retailer said over 35 percent of its TV sales were 3D sets and the price had decreased 33 percent on average since 2010. Most of its customers were between 30 and 45 years old.

More than 45 percent of consumers have expressed interest in 3D programmes, and 35 percent said they would buy a 3D TV set, according to a survey by the China 3D Industry Academy in March. The survey was done in six cities including Beijing, Shanghai and Shenzhen.

The survey also found that the biggest demand was for sports, culture, entertainment and technology programmes.