MCOT plans international TV channel

The Thai media conglomerate MCOT Plc plans to launch an international television channel to export Thai culture and create a global brand image for the country, the Thai newspaper The Nation reported.

“This channel will be also the national communication outlet as well as a window for Thailand to the world,” Sorajak Kasemsuvan, the MCOT Pls new chairman, said.

The new station would follow the model of public broadcasters abroad like China’s CCTV, Qatar’s Al Jazeera and  UK’s British Broadcasting Corporation (BBC World). Its programming would span news, information, culture, music and entertainment. It might be developed from Asean TV, which is now aired via satellite, or use a new platform.