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BBC World Service Trust becomes BBC Media Action

After twelve years supporting and strengthening the media in the developing world, the BBC World Service Trust has entered a significant new stage. As of 16 December 2011, it has changed its name to BBC Media Action.

Its core purpose and mission remain the same, embodied in the strapline ‘transforming lives through media around the world’. But the new name better explains what it does, and avoids confusion with other parts of the BBC. A new website is currently under development.