TVB taps QuickPlay to power China’s myTV mobile video

Television Broadcasts Limited (TVB), one of the world’s largest producers of Chinese programming, has tapped QuickPlay Media for premium IP video distribution to power the myTV mobile TV service.

According to businesswire.com, the advertising-supported service, launched in early November, is using QuickPlay Media’s managed solutions including integrated live TV and VOD to stream approximately 70 TV programs and 1,200 episodes to members with Apple iPad, iPhone and Android devices.

TVB’s partnership with QuickPlay Media enables the company to easily extend its popular catalogue of TV content to leading IP-connected devices, while generating incremental advertising revenue.

myTV is currently a free service. Users can download the app via the Hong Kong iTunes App Store or the Android Market and then register as a member on the TVB Web site or inside the app for accessing the service.