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BBC World News is fastest growing news channel in Asia

BBC World News is the fastest growing news channel in Asia and the No 1 international news channel for Asia’s upmarket elite.

According to the latest Ipsos PAX survey (Q4 2010 – Q3 2011) BBC World News is also shown to attract more high net worth individuals than any other international news or business channel (35.9 percent), out-delivering the combined reach of the two international business channels.

The BBC is also number one in cross platform reach amongst upmarket elites, reaching 45.8 percent affluent Asians via its TV or digital platforms. 

According to PAX, the BBC received the highest boost from the inclusion of its digital reach compared to other news brands in the region.