Sky News clamps down on Twitter use

Journalists from Sky News are told not to repost information from any Twitter users who are not an employee of the broadcaster, the British newspaper Guardian reported.

An email to staff early this week laid out new social media guidelines for Sky News employees, including a contentious ban on re-tweeting rival “journalists or people on Twitter”.

The new guidelines also warn Sky News journalists to “stick to your own beat” and not to tweet about non-work subjects from their professional accounts.

Sky News has cultivated a reputation for digital innovation and has used Twitter to break news on events including the Arab Spring uprising and England riots.