Hong Kong experiences the power of multichannel TV

Seven of the biggest regional multichannel television networks presented their upcoming programming to more than 60 media buyers, agency heads and clients during TV Upfronts – The Hong Kong Screenings.

According to newsblaze.com, the screenings staged on February 21, promoted in association with Campaign Asia-Pacific, built on the success of the inaugural Upfronts held in Singapore last December to promote the power of advertising on multichannel TV across Asia.

“Multichannel TV is a powerful medium to maximize ROI for marketers,” said Mr.Marcel Fenez, chairman of Cable & Satellite Broadcasting Association of Asia (CASBAA).

“Multichannel TV can no longer be perceived as a niche platform for advertisers anymore, with penetration surpassing 50% of TV homes across Asia, CASBAA will further promote the power of multichannel TV across Asia with additional TV Upfronts across the region later this year’’, added Fenez.

Participants in the showcase included AETN All Asia Networks, Bloomberg, Discovery Networks Asia-Pacific, FOX One Stop Media, NBC Universal, SPE Networks-Asia and Turner Broadcasting System Asia Pacific who unveiled new programming illustrating the appeal of multichannel TV to targeted markets and a range of demographics.