TDM to broadcast Portuguese programs on CRI
Teledifusão de Macau (TDM) will broadcast some of its Portuguese radio programs via China Radio International (CRI). The two sides signed a cooperation protocol yesterday in Zhuhai, allowing TDM to broadcast four radio programs on the Chinese state broadcaster’s website and internet radio.
CRI has daily broadcasts directed to Brazil, Portugal, Mozambique, Angola, Cape Verde and other Lusophone countries. CRI hopes the cooperation will help to bring Macau cultures to those countries.
The cooperation came after a visit by TDM officials to Beijing last year, and corresponds to the strategic objective of TDM to strengthen its cultural reach in Lusophone countries. In addition to the Lusophone country audience, the CRI platform also means access to the Portuguese-speaking Chinese audience.
According to TDM, the cooperation may soon be extended to the broadcasting of some CRI programs on TDM’s platform, possibly a program to teach Mandarin (or Putonghua) to Portuguese speakers.