SingTel sews up Singapore Olympic broadcast rights

As part of a partnership with ESPN, SingTel has secured the rights to broadcast the London 2012 Olympic Games in Singapore for its mio TV cable TV network.

According to, redsports.sg mio TV will aim to broadcast every single ‘live’ event that Team Singapore athletes are involved in, with viewers able to use a search function to look for the events that they wish to watch without having to go through all 13 channels on offer. ESPN has also lined up over 680 hours of build-up programming and original programming.

In a further boost to the Olympic proposition, SingTel will sponsor Team Singapore athletes’ at all major games sanctioned by the Singapore National Olympic Council (SNOC). The sponsorship funds will support selected athletes.