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Digital radio sales in Australia jump ahead of forecast

Official data relating to digital radio broadcasts in Australia released by Commercial Radio Australia (CRA) today in the Digital Radio Industry Report 2012, shows the technology is tracking ahead of forecast, with 1.2 million people listening to digital radio in an average week, in the five state metropolitan capitals of Sydney, Melbourne, Brisbane, Perth and Adelaide and close to 800,000 digital radios sold. 

Commercial Radio Australia chief executive officer, Joan Warner said: “Digital radio sales and listening have increased despite one of the worst retail climates for decades. The commercial radio industry has invested in the promotion of digital radio and worked very hard with retailers.  We’ve put our money where our mouth is and used our medium to tell our listeners about digital radio. Once again, results highlight just how well radio works.”

The Digital Radio Industry Report 2012, is the third report compiled by CRA and includes data from the official radio industry audience measurement survey provider, Nielsen, consumer electronics market research company GfK, market research organisations, the Hoop Group and HOED and an update on the household uptake forecast from PwC.

Uptake of, and time spent listening (TSL) to, digital radio have increased. The report includes detailed breakdowns and comparative figures on TSL and listening by age, platform and place, since the introduction of digital radio.

The full Digital Radio Industry Report 2012 is available as an ebook here and can be downloaded from from today by clicking on the Digital Radio Industry Report banner on the home page.