EDGEsport HD Joins Measat’s Hd Neighbourhood
MEASAT Satellite Systems Sdn. Bhd. (“MEASAT”) announced an agreement with Encompass Digital Media (“Encompass”) for the distribution of the EDGEsport HD channel via the MEASAT-3 satellite.
According to measat.com, EDGEsport is the first 24-hour premium action sports channel launched to the Asian market by IMG Media, part of IMG Worldwide.
The channel is aimed at the active and athletic urban young adults, featuring key sports disciplines such as surfing, snowboarding, BMX, mountain biking, skateboarding, supercross, skiing, base jumping, freestyle motocross and wakeboarding.
The channel features films, documentaries, athletic profiles and biographies, lifestyle programming and magazine shows, all in High Definition.
“MEASAT is pleased to be working with Encompass to bring EDGEsport in high definition to audiences across Asia,” said Jarod Lopez, Senior Director, Sales and Marketing, MEASAT.
The MEASAT-3/3a satellites at 91.5°E supports MEASAT’s HD video neighbourhood consisting of a wide range of high quality HD channels including news, general entertainment, sports and factual programming.
The slot will be further enhanced with the planned launch of MEASAT-3b satellite in 2014.