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Asia Pacific now largest TV market

The Asia Pacific region is now the world’s largest TV market and will pass the one billion TV sets mark this year based on a research by Informa Telecoms & Media, reports.

Asia Pacific is also the leading pay TV market, with 394 million pay TV homes at the end of 2011.

However, pay TV revenues in the region continue to lag more advanced markets. China and India together deliver the equivalent of only one fifth of the pay TV revenues of the US market.

According to Informa, Asia Pacific generated US$33.5 billion in TV advertising revenues with a further US$33.1 billion coming from pay-TV revenues last year, making the regional TV market worth almost US$67 million.