Radio ad for Ikea Australia judged best of the year

An ad for Ikea, called “Holidays”, written by advertising agency, The Monkeys in Sydney has won the 2012 Gold Siren award for best radio ad of the year. The ad was also awarded a Silver Siren for winning the single category.

The ad, which uses a child telling his class about his school holiday experiences of his dad installing a kitchen, also took out the Gold Lion award at the Cannes Advertising Festival last year.

The winning team said, “We were inspired by the idea of a regular unskilled guy attempting to install a kitchen by himself and what the flow-on effect might be. We tried to imagine what having your Dad install a kitchen would be like, seen through the eyes of an enthusiastic six year old.

Chief executive officer, Commercial Radio Australia, Joan Warner said, “This is in recognition of the important role clients play in driving the writing, production and delivery of high quality radio ads.”